We’ve now hit 2018 and if you haven’t already planned out your 2018 digital marketing strategy, now is definitely the time. Don’t fall into the trap of just using last year’s digital marketing plan, even if it worked well for you. Digital marketing trends tend to evolve every few months and falling behind can lead to reduced sales and an overall bottom line for your business. Read on to discover some of the latest 2018 digital marketing trends to watch for.
2018 Digital Marketing Trends: Mobile Responsiveness
More than 80% of consumers begin their online searches for products or services they are actively seeking to buy from a mobile device. If you aren’t offering your customers a mobile-friendly experience, you’re most certainly losing customers.
2018 Digital Marketing Trends: Personalisation
The content you offer your consumers is incredibly important, and if they feel that it is personalised to them specifically, you will gain a much better outcome from your efforts. Personalisation is rapidly gaining traction in the world of digital marketing – 66% of consumers said they were willing to switch brands if they were made to feel like a person, not a number. 56% of them said they would switch brands if a company didn’t make an effort to personalise their communication with them! One way to offer personalised content is to use a personalised call to action, which can lead to increased sales. According to Monetate, 94% of digital professionals believe personalised content is “critical to current and future success”. To further back this up, Hubspot has reported that personalised content performs 42% better than non-personalised content.
2018 Digital Marketing Trends: Micro Moments
Micro-moments are times when a consumer searches for and expects an answer to a question or need immediately. 96% of smartphone users use their phones to research information as soon as they want to know it. If you can anticipate your customers micro-moments, you can drive both traffic and sales:
According to Think with Google, 92% of users who used their phones to research first went on to make a related purchase! Anticipate precise micro-moment needs and address them. If you can give consumers a simple touchpoint for deciding what to do, where to go and what to buy, they are more likely to engage with your brand.
2018 Digital Marketing Trends: Video Marketing
Research shows that 43% of consumers want to see more video content from businesses. They are interested in video such as short explainer videos in which you briefly explain your product or service. They also love live streaming, which they watch for three times as long as traditional videos. On top of that, not only do consumers want more video, they share it more too: Videos are shared 1200% more than both text and links combined.
2018 Digital Marketing Trends: Social Media
Channels like Facebook and Instagram are frequently the go-to for consumers who need to explore a brand before choosing to interact with it. Importantly therefore, organisations need to comprehend what sort of tone they wish to embrace, and they have to keep it consistent throughout their social media presence.
Moreover, consumers are significantly more pulled towards content that resonates with them emotionally, which implies it’s essential for organisations to comprehend what constrains and propels their target audience. By creating content that taps into your audience’s emotions, organisations of all types can build their online networking ‘spreadability’. All things considered, social networking is the ideal stage to shape and offer your brand story, and no story is fruitful unless it figures out a way to spark an emotion in an audience.