There are probably millions of blog channels out there, covering each and every niche. So how do you separate yours from the rest? What techniques are you using that the others are not? Are you following Google’s latest algorithm? What mistakes are you making?
There are many things you should keep in mind if you want to rank well in 2020. This is not “2010” when you just include some keywords in your blog and voila – it’s on the first page. Things are very different now. There’s a lot of competition, so everything needs to be precise.
Today we are going to share with you 7 steps that you need to take into account when writing a blog post that will boost your SEO performance:
- Consistency is the key
One of the most effective ways to rank on search engines is consistently churning out quality content. Search engine algorithms love blogs that put out content on a regular basis. You can choose to write two or maybe even seven posts a week, but doing it religiously is the most important task.
- Compelling Content
I would add this as a qualifier to the previous point. Churning out five poor quality blog posts a day will not get you the desired results. But writing two quality blog posts per week might just do it. Search engines measure engagement on your blog. After clicking your link, does the user read it, stay there or just move on because you have badly crafted blog posts?
The content has to be compelling for readers to be hooked and maybe subscribe to your newsletter or buy a product. That is our aim, after all. Provide content that is valuable to the user. Keeping users engaged will help Google notice that the page is more important over others, which will then have you in a better position to ranking your web page.
- Long-form content is better than short blog posts
It is easy to write blog posts between 300-500 words with recycled content. It may be tempting to release more blog posts instead of writing one quality 2000 word blog post.
Long-form content is preferred by Google. During our research, we found that content over 1500 words rank better on search engines. The average length of a top result on Google is around 1800 words. This makes sense since long-form articles tend to be more focused, cover more ground, and provide an overall perspective to the reader. No wonder search engine algorithms prefer them.
- Target long-tail keywords
This is a classic inbound marketing blind spot. Long-tail keywords are specific keywords that may not have a lot of traffic but used by a few users to find specific products/services. For example, if I am selling sunglasses, I might want to optimize for “best sunglasses” or “best sunglasses for women”.
Without even checking the Keywords Research Tool, as a marketer, I can say that these keywords will have a high search volume. But they will also be more competitive since many companies, websites and blogs are trying to reach this user audience. However, if you optimize for “sunglasses for women in Melbourne” or “ray ban sunglasses for business trips”. You can get as specific as you want.
The key is to narrow down to your consumers via demographics, their slang words or even to the weirdest of search possibilities that you can think of.
Long Tail keywords are often ignored because of the low volume of searches. But they are also the least competitive ones. It is worth the effort to rank on several less competitive keywords with a few targeted blog posts.
- Deliver value
Blog posts are supposed to leave the reader with a message or an action item. Something that they can take away. They are often where the leads are captured or a sale is made. Just looking at the blog post as a means to rank on search engines is myopic. This article that we are writing will leave you with a greater understanding of how to write your next blog post. If it did not, you would not be reading this.
- On-page SEO process
SEO professionals often focus on off-page activities like link building and submissions while ignoring seemingly easy tasks like on-page optimization. On-page optimization is mundane but immensely effective. It requires as much thought and refinement as writing a blog post. To target each post with different keywords, to write unique alt descriptions for each image and menials tasks like that go a long way in rankings.
- User experience
As digital marketers, we often miss the forest for the trees. We delve into every technicality but often forget to look at our blog as a whole. The entire experience that the user has on your blog involves your design on the particular screen resolution, font, structure, the amount of content, other widgets on the page and finally your blog’s content.
Sometimes we trade this user experience for technical details like keywords stuffing. It may cheat the search engines for a while, but keyword stuffing annoys the reader and takes away from the user’s experience.
Search engines want to rank content that is engaging. This means they will rank your content higher if the existing traffic is reading it extensively, scrolling and maybe even clicking other links inside your web page. This may be internal links, a banner or latest posts in the sidebar, or a call to action at the end of your blog post.
In all possibilities, you would click organic search results on Google compared to a paid search result. Search Engine analysis shows 62% of users on desktop search engines ignored paid search and clicked solely on organic results. To us, this represents the level of trust and authority that can be achieved with SEO as compared to inorganic traffic.
With this in mind, will your next blog post be better? Contact Design Point to find out how we can improve your online blog strategy and perform better in popular search engines such as Google.